AMD is cutting prices and launching new products both to maintain and enhance their competitive position, and to fill holes in their lineup – however small – to cover as many price points as possible. The launch of the 250X earlier this week and now the 265 are part of a larger refactoring of AMD’s mainstream desktop product family. Now just 3 days later AMD is coming up to bat again, this time with the Radeon R7 265. AMD has already been up to bat once this week with the launch of the Radeon R7 250X, pushing AMD’s Cape Verde GPU back into the picture as the new anchor of their $99 price point. Things are quickly heating up for what should prove to be an interesting February in the desktop video card market.
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